Creative
A logo isn’t an image. It’s a file that will live for years.
Designed in vector format, with every version you’ll need — from the rubber stamp to the icon on a phone.
The problem
The logo you have is usually a JPG
An 800-pixel JPG with a white background, from a folder called “final_v3”. It works on the site. It stops working the day you put it on a sign, an envelope or an ad — because it doesn’t scale and can’t be separated from its background.
A logo isn’t one image. It’s a set of files: vector for the printer, horizontal for the site header, square for social media, monochrome for when there’s no color.
The mistakes
What most people do
Only in one size and one color
The first time it’s needed on a dark background or in black-and-white print, someone will “fix” it in a hurry.
A font without a license
Free for personal use doesn’t mean free for commercial use. You find out when the email arrives.
Never tested small
Most people will see the logo at 32 pixels, next to the address bar. If it turns into a smudge there, it doesn’t matter how nice it looks large.
The solution
What you get
Not one image — the folder you’ll open for years to come.
- Vector files (SVG, PDF, EPS) for every use
- Versions: horizontal, square, symbol only
- Color, white and monochrome versions
- Favicon and mobile icons
- Color codes for screen and print
- The fonts, with their usage licenses
- A short guide: how much space around it, what we never do
It’s tested small before delivery. If it can’t be read at 32 pixels, it isn’t ready.
Tiers
Three tiers, depending on how deep we go
The difference is in the concepts, the rounds of revisions and what’s delivered with it.
Basic
from €100
one-off
- One design direction
- Two rounds of revisions
- Basic file set
Advanced
on request
one-off
- Three directions
- More rounds of revisions
- Full set of files and versions
Premium
on request
one-off
- Everything above
- Brand identity guide
- Applications: business card, envelope, social
A setup fee is added to the price. Prices exclude VAT.
Only have your logo as a JPG?
We can also redraw it as a vector, without changing how it looks.