Social
Two different jobs that go by the same name
Management keeps your page alive. Advertising brings people in. Different cost, different result, different way of measuring.
The problem
“I want social media” means nothing
It means at least two things. The first is having something on your page when someone opens it: posts, replies, the image of a business that’s up and running. The second is paying so that people who don’t know you see your message.
They’re two different jobs. Even the people selling them mix them up: management doesn’t bring customers on its own, and advertising to an empty page burns money.
The mistakes
What most people do
Advertising to an empty page
The prospect clicks, sees three posts from last year and leaves. You paid for the click, not the customer.
Measuring in likes
Likes don’t pay salaries. The question is how many messages, calls or orders came in.
A different message every week
Campaigns that change before they can be measured. You learn nothing and start from scratch.
Two levels
Management or advertising?
Most people need both — but in this order.
Page management
A steady presence, so whoever lands on your page finds a business that’s up and running.
- Monthly posting schedule
- Creation of visuals and copy
- Replies to comments and messages
- Keeping business details and hours up to date
- Monthly report with everything we measured
Ad campaigns
on request
Paid reach with a goal and measurement. The cost depends on the budget and the goal.
- Defining the audience and campaign goal
- Visuals and copy made specifically for ads
- Conversion tracking setup
- Monitoring and adjustment while the campaign runs
- Report with cost per result
The ad budget is paid directly to the platform and isn’t included in our fee.
Not sure which of the two you need?
Tell us what you want to achieve and we’ll tell you where it’s worth starting — even if it’s the cheapest option.