Video
A video on the homepage says in ten seconds what nobody reads
A short presentation video for your website — compressed properly, so it doesn’t bring the page to its knees.
The problem
Visitors don’t read, they scan
They land on your homepage, take a look and decide in a few seconds whether it’s worth staying. The text explaining what you do — the text you worked on for days — usually goes unread.
A short video shows the same thing without asking anyone to read. On one condition: it mustn’t ruin the page’s speed. A heavy video on the homepage does more harm than good.
The mistakes
What most people do
Uploading the file as it is
An 80 MB video on the homepage drives the visitor away before they get to see it — especially on mobile data.
Autoplay with sound
The visitor hunts in a panic for how to close it. Whatever you wanted to say is lost.
Too long for the homepage
The homepage has room for the promise. The full presentation belongs on its own page.
The solution
What we build
Video that serves the page, not one that weighs it down.
- A short presentation video, made for the homepage
- Compression and formats that load fast
- A poster image, so the page shows something immediately
- Muted playback by default, with captions
- Lightweight loading, so it doesn’t slow the page down
- A longer version for its own page, if needed
We measure the page speed before and after. If the video drags it down, we rework it.
Price
On request
It depends on whether footage exists or filming is needed, and on how long you want it to be. Tell us what you have and we’ll give you a price.
- Script and creative direction
- Filming or use of existing footage
- Editing, captions, poster image
- Optimization for fast loading
- Embedding in the page and before/after measurement
Want to see how it would look?
Send us the site’s address and whatever footage you have.